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Augusta Alexander, the Austrian model who is one of the hottest men in and out of Instagram these days, had to strip down and jump into an ice-cold pool.

Why? because he lost a bet. How was it? Freezing for him, but hot for us to watch.

Augusta Alexander ice
Photos: Instagram

Augusta, who has more than 300,000 followers on Instagram, is no stranger to showing us his perfect body.

But having to put that body in a frozen pool is not as fun… but that’s what you’ve got to do when you lose a bet.

Augusta posted the video on his recently launched YouTube channel, and you can watch it right here: